Selected Work · 2023 — 2024
EN | Portland, OR
A portfolio of my work at
Everything I worked on from...
Email campaigns, audience segmentation, print design, social content, A/B testing, CRM management, and more!
About

During my time there...

I started at LatinoBuilt as an Advertising Intern, handling market research and producing weekly content for whoever needed it. Because of that impact, I was brought back as Campaign Manager to own the membership renewals pipeline end to end. In this role, I took full charge of our direct outreach and CRM campaigns to manage the entire retention process.

What I touched
CRM & Email Automation
Social Creative Production
Print & Collateral Design
Audience Segmentation
A/B Testing & Optimization
Brand Governance
SEP 2024 — NOV 2024
Campaign Manager
  • Managed the member renewal pipeline via cold calling and direct follow-ups, securing a 10% increase in retention.
  • Deployed targeted email campaigns through Monkeypod CRM — drove a 10% increase in renewals and a 40% engagement boost through A/B testing on subject lines and content.
  • Versioned 20+ monthly creative assets in Adobe CC and Canva, maintaining brand consistency across all email and social deliverables.
Monkeypod Email A/B testing Outreach
JUN 2023 — SEP 2023
Advertising Intern
  • Conducted 100+ surveys and market research to gather data on target audiences, competitors, and industry trends.
  • Created blog posts, social media updates, email newsletters, and promotional materials using Adobe CC and Canva.
  • Produced 10+ graphics, videos, and multimedia assets per week for ongoing marketing campaigns.
Canva Adobe CC Social Surveys
About
02 / 10
Summer 2023 · Print & Design
LatinoBuilt University Certificate
Member Contractor Event invite
Upcoming events calendar
Produced during my time as an Advertising Intern — a graduation certificate for every LatinoBuilt University cohort, a member event invite, and a monthly events calendar — designed in Adobe Illustrator, InDesign, and Canva.
Editorial · Long-form Email
30-day renewal email
SHP program social post
Mujeres que Mandan recap
Produced during my time as Campaign Manager — a 30-day renewal email, a program launch post, and a community event recap — written, designed, and produced in Canva and Adobe CC.
Chapter Two · Fall 2024

Build the pipeline.

From Intern to Campaign Manager, I achieved...
+10%
Member retention via outreach pipeline
+10%
Renewals from targeted email campaigns
+40%
Engagement lift from subject & copy testing
20+
Creative assets versioned each month
Event Campaigns

Event campaigns, built to ship.

QuickBooks class flyer
SAIF safety training virtual event
Member Event parking map
Program Manager hiring post
A finance class flyer, a safety training campaign with SAIF, a member event parking map, and a hiring post — all produced in Adobe CC and Canva, distributed across email, Instagram, and Facebook.
What I'm Taking With Me

What I learned. What I used.

01

Tools

  • Adobe Creative Cloud
  • Canva
  • Monkeypod CRM
  • Mailchimp & HubSpot
02

Craft

  • Marketing copywriting
  • Mobile-first email design
  • A/B testing
  • List segmentation
03

Mindset

  • Test, version, repeat
  • Brand voice stays locked
  • Ship weekly, edit relentlessly
  • Own the pipeline end-to-end
Skills & Certifications
09 / 10
The two seasons · totaled

The work, in numbers.

Across the two seasons.
Creative output
120+
Graphics, videos & multimedia pieces produced
Audience research
100+
Surveys conducted to inform messaging
Member retention
+10%
Lift from renewals pipeline outreach
Engagement
+40%
Email lift from A/B subject & copy testing
Channels owned
Email · Instagram · Facebook · Eventbrite · Print
Stack
Monkeypod CRM · Adobe CC · Canva
Tested on
Subject · Creative · Send time
Recap of work
08 / 09

Thanks for
looking.

Two seasons. One brand. A lot of creative output.
Nick Barajas Campaign & Creative Portland, OR