- Built and deployed end-to-end batch email and SMS campaigns using dynamic content blocks and automated workflows in Mailchimp and HubSpot to drive customer retention.
- Managed and optimized subscriber lists through advanced segmentation and versioning, ensuring high deliverability and targeting accuracy based on customer cohorts.
- Designed mobile-first email layouts, social assets, and landing pages using Adobe Creative Suite while maintaining strict brand voice and design consistency.
- Monitored key performance metrics and conducted A/B tests on subject lines and creative layouts to optimize engagement and conversion rates.
- Managed and logged complex data sets into Excel with 100% accuracy, ensuring full compliance with strict regulatory and confidentiality standards.
- Digitized and indexed high-volume file systems, converting physical records into secure digital formats to streamline workflow efficiency and data accessibility.
- Coordinated cross-functionally with HR and various departments to ensure timely processing of critical documentation, supporting organizational alignment.
- Deployed targeted email campaigns via Monkeypod CRM, driving a 10% increase in membership renewals and a 40% boost in engagement through testing.
- Versioned 20+ monthly creative assets using Adobe Creative Cloud and Canva, ensuring brand consistency and mobile-first responsive design.
- Collaborated cross-functionally to align messaging across CRM campaigns and event promotions, supporting loyalty-driven initiatives.
- Managed and organized studio equipment for 10+ live recording sessions, improving efficiency and minimizing setup time.
- Conducted routine maintenance on audio equipment, identifying and addressing functionality issues to prevent interruptions during broadcasts.
- Streamlined setup processes, enabling artists to begin sessions on schedule and increasing overall studio productivity.
- Conducted market research to gather information about target audiences, competitors, and industry trends — analyzing data, running 100+ surveys, and researching online.
- Created diverse media content including blog posts, social media updates, email newsletters, and promotional materials using Adobe CC and Canva.
- Produced a minimum of 10 graphics, videos, or multimedia assets per week for marketing purposes, maintaining consistent brand output.