A full mock teardown of Adidas's lifecycle email program using real campaigns I personally received as a subscriber — auditing welcome, retention, and re-engagement flows across segmentation strategy, deliverability, copy, design, and KPI performance, with prioritized recommendations to improve what they're already sending.
Email MarketingCRM AuditLifecycle Strategy
CategoryEmail / CRM
ClientAdidas
StatusCompleted
Portland Timbers Mock Renewal Campaign
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Project_002
2024.Q4
Portland Timbers Mock Campaign
Full mock renewal campaign deck for the Portland Timbers — brand strategy, audience targeting, and creative direction built around retaining season ticket holders.
Campaign StrategyBrandDeck Design
CategoryMarketing / Sports
ClientPortland Timbers
StatusCompleted
Hoka Mock Media Plan
— / —
Project_003
2025.Q4
HOKA — Fly Human Fly Mock Media Plan
Full mock Q4 media plan for HOKA's Fly Human Fly campaign — channel strategy, budget allocation, creative direction, and KPI targets built around the global Bondi 9 launch across a $4.5M spend.
Media PlanningCampaign StrategyDeck Design
CategoryCampaigns / Media
ClientHOKA One One
StatusCompleted
LatinoBuilt Portfolio
— / —
Project_004
2023–2024
LatinoBuilt — Two Seasons
A full portfolio of work from two seasons at LatinoBuilt — spanning an advertising internship and a return as Campaign Manager, covering email campaigns, print design, social content, audience segmentation, and a member renewals pipeline that drove a 10% retention lift.